Showing posts with label radiohead. Show all posts
Showing posts with label radiohead. Show all posts

Wednesday, October 7, 2009

Would Ayn Rand like Radiohead? or: You Are a Target Market

Adam Fieled, in a post (largely( about WCW, concluded by saying someone found his blog by googling this question.




Weird world, huh?




However,I think she would.




(tangent - this is very, very cool)




Let me justify myself (while still being as voiciferous as is to be expected in such a situation).




Radiohead, in my view, are/were kind of like the Pink Floyd of the 90s, and are comprable to Sonic Youth in their appeal to an audience of disaffected middle class youth (often University Students - witness both band's success being driven by exposion on college radio) who are, by and large, disenchanted with capitalism though still heavily invested in the individualism that they have been (though the capitalist apparatus) intdoctrinated with. This paradox, plus this generation's (that's my generation, by the way) largely apathetic outlook on political action, spurred by a dissilliusionment with the efacacy of such, creates a situation where the anti-captialist (or more accurately ambivilant-toward-capitalist) sentiment finds unlikely bedfellows in the political apathy and individualism that are direct product of the capitalist aparatus, and this individualist ideology has it's logical (it's what we're taught) expression in consumption.




This means that the kids buy DVDs called Meeting People is Easy, with "You are a target market" plastered in large, uppercase type across the front cover, with mocking (and partial) awareness that this banner is true; and, i'll warrant, less awareness that they are behaving just as the trained consumers that they are looking down their noses at.




Watching all of this, Ayn Rand laughs.